annabelhodges.com

A short introduction into my career and interests.

Welcome.

I am a search marketing professional -  specialising in English and multilingual (French and Spanish) search marketing strategies including Paid Search, SEO, SMO and Analytics.

I believe an integrated approach to search marketing is vital to any successful campaign and elements such as usability should always be taken into account. I therefore always promote an understanding of more than just traffic driving when optimising a website. My passion is for understanding what makes a website work – how do you get people there, what do they do when they get there and how can you get them to do what you want them to do?

On the side, I’m a bit of resigned geek to all things music, comic book (mostly involving superheroes) and well… pandas. I am based in London and like to take advantage of the endless weird and wonderful things happening around the capital. Because I grew up in France, with a Chinese mother and spent some time living in Spain, all things multicultural are generally quite close to my heart. I apparently also have a ‘Pan-Global face’ – I look like I’m from everywhere and nowhere at the same time – skills that. Ah et oui les francophones sont les bienvenus aussi.

Do you have questions about search marketing (or maybe something related to pandas in superhero costumes) but just don’t know where to start?

Email me at: hello@annabelhodges.com